From: Jeff Suttor 
Newsgroups: comp.text.sgml
Subject: PDF: "de facto standard'
Date: 29 Mar 1995 00:05:17 MET
Organization: University of California, Los Angeles
Distribution: world
Reply-To: Jeff Suttor 
X-Newsreader: IBM NewsReader/2 v1.09
> Clark characterized PDF as the "de facto" standard for electronic

News to me?

> "But I usually find myself a little ahead of `the power curve,'" the Adobe CEO acknowledged.

Am I so far behind that I think I'm ahead or so far ahead that I'm perceived as behind? If I disagree strongly with the PDF perspective are my views on 'portable documents' just so much ''?

JSuttor ================================================================================ From: (NB-BOS) Newsgroups:, Subject: ****Adobe, Netscape Partner On WWW Publishing 03/28/95 Date: 28 Mar 95 22:00:53 GMT Message-ID: <> BOSTON, MASSACHUSETTS, U.S.A., 1995 MAR 28 (NB) -- In a press conference on the eve of Seybold, Adobe and Netscape announced their intentions to integrate Acrobat and other Adobe products with Netscape Navigator in a series of technologies for publishing and viewing "secure" but "rich" content for the Internet's World Wide Web (WWW).

At the press event, which was attended by Newsbytes, Adobe's John Warnock and Chuck Geschke and Netscape Chairman James Clark provided the press with a four-step integration "roadmap," and also presented a demo of the expected results of their product plans.

Also at the press conference, Adobe issued materials on about two dozen other announcements the company will make at Seybold. But because of time considerations, discussion at the pre-show gathering centered on only three major announcements: the Netscape deal, plus pacts with IBM for printing and publishing systems, and with Agfa for a joint software development specification for prepress.

Concerning the Netscape collaboration, the officials told the journalists that, in the first step of the integration process, Netscape Navigator 1.1 for Windows and the Mac will support Acrobat Weblink, a software plug-in for linking Acrobat documents to other documents on the Internet.

Adobe and Netscape will then work together on a future version of Navigator aimed at letting users "seamlessly" view documents in Adobe's Portable Document Format (PDF), a crossplatform file format created by Acrobat.

"PDF is a dialect of PostScript that makes (documents) electronic," Warnock said. PDF, he added, will bring "rich formatting control" to Netscape.

"This is what `interactive publishing' should be all about, whether PC, Mac, or mainframe-based," Clark agreed, after demoing an Associated Press experiment involving the use of PDF and Netscape to link an online article to a series of home pages, including a "David Letterman home page." Also during the demo, Clark showed Netscape/PDF pages produced by the Times Fax service.

Clark characterized PDF as the "de facto" standard for electronic publishing. For its part, Netscape will bring "data security" that is direly needed on the Internet, he added.

The Adobe and Netscape officials went on to say that, in the third stage of integration, the two companies will collaborate on new Netscape server software. "If you're going to be reading multiple (PDF) pages, downloading will be faster," Warnock maintained.

The execs reported that, in the final phase of integration, Adobe will enhance its document authoring tools with greater support of the ability to import and export PDF files, and will add the ability to output to Hypertext Markup Language (HTML) to future editions of PageMaker and other Adobe products.

"People can't be shut out because of a specification. We will support HTML in a lot of our applications," Warnock contended.

During a lengthy Q&A that followed, the officials responded to several questions about the Internet. One reporter asked for their thoughts on the commercial viability of Internet publishing.

Geschke said that there are many electronic publications on the Internet today, and indicated that commercial Internet services are one way to go.

Warnock added that some WWW publications run advertising. The Daily Telegram, one of these electronic publications, now has 79,000 subscribers, according to the Adobe chief.

Internet advertising can be done in a way that is actually useful to users, Warnock noted. For example, users can order brochures online, and receive them back immediately, instead of having to rely on the postal service.

Another journalist posed a question about the market for electronic documents. Warnock responded that he already gets all his stock quotes and "breaking news stories" from online services, and that when publications like the Wall Street Journal become available electronically, he will probably read them online, too. "But I usually find myself a little ahead of `the power curve,'" the Adobe CEO acknowledged.

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